Colourful new initiative puts more than 100 business on the map at Newham
Friday 27th April, 2018
Truro’s riverside business district has launched a new map directory detailing every one of the businesses based in the Newham and the Port of Truro Business Improvement District (BID).
Each sector, from car sales to property management and DIY and home, are colour-coded with a map to highlight where each of the Newham businesses can be found.
Mel Richardson, Newham BID manager, said: "Creating this new map gives us an eye catching way of showcasing just how many organisations call Newham home. We are really pleased to be able to offer shoppers this quick and easy to read directory so they can come and see for themselves the thriving business community based here."
Designed by Newham-based design and web consultancy Creative Edge Design Ltd, the maps were launched at last week’s Cornwall Business Fair. They are also due to be available at businesses throughout Newham and the wider Truro area.
Melinda Rickett, director of Creative Edge design and web consultancy, said: "We are delighted to be involved in the creation of the new business directory and map on behalf of the Newham and The Port of Truro BID.
"There are so many diverse and wonderful businesses based at Newham and this will be a fantastic opportunity to showcase their products and services to the wider community and for visitors to Newham to be able to find these businesses quickly and easily using this visually attractive paper map."
She added that although Creative Edge worked on many digital projects, the team always enjoyed designing a piece of print and having something that folds up quite small (A6 or A7 format) to push into a pocket or carry in a bag that will make this a very portable and easy to use directory.
"The map also lists businesses under their appropriate categories from accountants through to utilities," said Melinda. "The Find it In Newham hashtag is a great device to enable the area to market its range of over 100 diverse businesses to the wider community.
The map is branded in the strong and distinctive Newham & The Port of Truro branding and is designed to fit into a simple map holder which all the businesses based at Newham will soon have the opportunity to have on their premises. The map and directory will also be circulated more widely outside Newham to increase public awareness of the diverse range of wonderful businesses and services based here.”
For more information about the directory, to stock it or get hold of one yourself, email firstname.lastname@example.org.