Award-winning Cornish pork producer moves to Newham
Tuesday 16th November, 2021
An award-winning Cornish pork producer has just moved to Newham.
The large new processing facility, office space and pop-up shop will allow Primrose Herd to keep up with demand. Online sales are increasing and many of Cornwall’s most prestigious hotels and restaurants list Primrose Herd pork on their menus.
Sally said: “There’s a lot of uncertainty and change in farming and food production right now, but our supply chain is short and luckily we’ve got loyal, skilled staff, so we’ve avoided the worst of the recent upheaval." She continued: “Despite the challenges of the pandemic, demand continues to grow, so it feels like the right time to expand into a new facility.”
The successful brand started at Primrose Farm on the edge of Redruth, where the Lugg family – Sally, husband Bill and their three children Rachael, Abi and Josh - perfected their approach to rearing traditional breeds slowly and at low densities, with plenty of time spent outdoors enjoying a natural diet to encourage gradual growth.
The butchery in Newham will now be the hub of the operation, allowing Sally and her team, which includes experienced head butcher Jake Gregory, to continue to meet growing demand. Primrose Herd is offering a click and collect service in Newham for online orders and will be opening a pop-up shop in the run-up to Christmas.
To find out more, see primroseherd.co.uk