Putting Skinner’s first can support brewery recovery
Monday 21st June, 2021
A new campaign has been launched by a Newham-based brewery to encourage people to support their local pub and help our struggling hospitality industry as it emerges from lockdown.
Skinner’s Brewery revealed the new #SkinnersFirst campaign recently following an extremely tough year in the sector – which amounted to a perfect storm for Skinner’s and led to fears of closure. The brewery, based at the riverside business district at the heart of Truro, underwent a successful crowdfunding campaign in March, hitting its survival target of £100,000 in just four days.
Steve Skinner, who owns the company alongside his wife Elaine, said: “The Skinner’s First campaign is our call for everyone to support their wonderful neighbourhood pubs and make their first pint from cask or keg a Skinner’s beer as we continue our recovery.”
Elaine added: “Successive lockdowns have reminded us all how important it is to support local communities and businesses.
“By asking your landlord or landlady for Skinner’s you’ll be doing just that – helping to keep the Cornish food and drink industry alive for the future.”
It is hoped that Skinner’s all-new Tap Yard Bar and Café will also open in June. Made possible by an additional £50,000 raised on top of the survival fund during the Crowdfunding campaign, this exciting new venture will turn the Newham brewery itself into a food and drink destination and help breathe life back into the post-pandemic city.
To get involved with the campaign, the brewery is asking beer lovers to share their pints of Skinner’s back in the pub on social media using the hashtag #SkinnerFirst